I worked with the client to develop a new brand identity that would effectively communicate their values. Because they were handling restaurant data and other sensitive information, it was important that they be perceived as being trustworthy and reliable. They also wanted to be seen as approachable, because their end user (restaurant managers) could easily be someone who is not accustomed to using complex software. I developed a set of brand guidelines that outlined the company's vision and mission, brand attributes, use of the logo, typography, and brand colors.